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So here’s the game plan:

Your business matters to you as much as it means to us, so we don’t want you to be left in the dark in our SEO efforts. In this page, we will walk you through the basics of SEO and how it will benefit your website.

bad-seo-how-seo-works-image-1aThere are two ways search engines like Google or Bing drive visitors to your website: In onsite SEO, your site should contain specific words that users search for, whereas in offsite SEO, some of your content are featured elsewhere.

The moment a user hits search for a word or a phrase, search engine algorithms will gather all websites that contain the keyword and rank them according to their reputation or relevance.

Through SEO, your website will get an equal chance at being seen first. By scrutinizing how search engines work, we are able to predict major factors that improve your web ranking and integrate them in your website and other original content scattered across the Internet.

Understanding Onsite and Offsite SEO

Although the metrics of website ranking in search engines continuously change, there are methods that you can definitely control and develop in the quest to Page 1.

Onsite, we can:

  • Target the best keyword clusters
  • Modify existing content to target specific keyword clusters
  • Create new content targeting popular keyword clusters, and
  • Build search engine- and user-friendly website interface

Offsite, we can:

  • Develop a profile of high quality links leading to your own content
  • Maintain an active social media presence catering to your niche, and
  • Create citations (non-linking references) about you or your brand

Search engines look at hundreds of signals both onsite and offsite when ranking pages. They key to relevance and longevity on the Internet is to strike the perfect balance between the amount and type of content that your website gives and receives.

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Content and Profiles

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Every day, 25% of keywords that search engines receive are actually unique. To accommodate this, our SEO efforts will revolve around creating keyword clusters, keywords stemming from high volume core phrases. From a user standpoint, when you are searching for an accommodation at a certain place or of a certain type, you add these values in your keywords like “accommodation New York” or “luxury accommodation”. Using our very own keyword targeting tools, we are able to drive more traffic to your website by predicting and linking these more specific phrases in your content, and the most searched keywords at that.

 

Keyword Branching

To drive greater traffic to your website, the most practical route would be to feature a specific keyword from the cluster at a page in your website. This will serve as an anchor for other keywords as they are distributed in other pages. In the case you do not have the needed content, we will have to create new pages or modify existing ones to accommodate these key phrases.

 

Under the Hood

Much like a book index, search engines list billions of websites containing the same information to deliver a web of related results. The information is then presented in blocks of URLs, title tags, and metadata, all of which are picked out from a website’s content.

If done right, you content will manage to outrank every website containing similar keywords in all of Google’s library. Having said this, our goal is to ensure that your website is not sabotaging its own success by its poor web visibility.

 

Offsite Link Profile

Search engines can’t read your content. Instead, they analyze the volume and quality of traffic that your site sends and receives. In this case, your web ranking highly depends on where your site or content is being networked.

In evaluating the quality of your links, search engines will rank according to the following:

Reputation or trust value – Are the sites your content is connected to credible?
Theme or relevance – Are they within or at least connected to your niche?
The anchor text – The phrases containing your links

 

Social Media Profile

Search engines are finally factoring in your social media accounts and engagement when assessing the integrity of your site and company. Moreover, it’s not enough that you have a Twitter, Google+, and Facebook page set up, you have to engage your audience and use all the positive feedback that your service or product is receiving.

 

Citation Profile

As you already know, citations are references or mentions of your company or website that may not necessarily link to your website but are nonetheless accounted for as long as search engines are concerned. This is particularly useful in enhancing results in maps and geo-location rankings.

 

By tracking all of these things, we will be able to improve your site’s performance and ranking across the board. All these modifications, plus more advertising if you’re willing to push your brand forward.

If you wish to learn more about search engines and online advertising, you can visit How do search engines work?

Responsive Layout

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. Over set was for him own gathering for form forth Blessed also shall and, moved together it earth be.

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Demo Content

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. Over set was for him own gathering for form forth Blessed also shall and, moved together it earth be.